Last year, fans across the nation teamed up with the sandwich chain Subway to save NBC’s Chuck from getting canceled. NBC was touched by the amount of support from the legion of viewers that they were able to rework the show’s budget so it could stay on for another year. Now it seems like fans are getting ready to save the show from damnation once again.
Starting on Monday, fans will rally in cities like Chicago, Seattle, San Diego, and Philadelphia in “Buy More” clothing (The store that the titular character works at) in an attempt to bring awareness to the NBC series once again. From THR:
The idea is from fan site chucktv.net, one of those that spearheaded last year’s “Finale and a Footlong” campaign that made national headlines when fans bought sandwiches from “Chuck” sponsor Subway. While last year’s effort was about sending a message to NBC that fans will support the show’s advertisers, this year it’s about trying to market the show to potential viewers.
“Chuck fans are the most loyal, dedicated, imaginative and passionate fans any show could ever hope for,” “Chuck” co-creator Josh Schwartz said.
“Every season they offer more proof they should be licensed and professional fans teaching other fans how it’s done. This is yet another example of their awesomeness. We are, as always, grateful and inspired to deliver a show as good to them as they are to us.”
Subway helped save the show last year, and now it’s back on the bubble. With all of these fans protesting that the show “must remain on”, don’t you think it would’ve made more sense for them to just watch the show when it airs to help ratings? We’ll see after Monday if these devout die-hards can go 2-0 with the network.