‘doubleTwist’ Gives Android Users an iTunes-Like Experience

Android users have long had to suffer with inferior music management on their smartphones, especially when compared to the ease-of-use of Apple’s iTunes and iPhone pairing. But like a beam of light from the heavens, software firm doubleTwist aims to make things easier for users of the popular Android OS, as well as a myriad of other supported devices.

First, there’s the software which is currently in public beta and runs on both the PC and the Mac. With support for a huge array of mobile devices, the doubleTwist software is your go-to app for syncing your podcasts, music and video with just about anything you can connect. With built-in support for Android-powered smartphones, Blackberry mobile devices, Sony PSP, Palm Pre, certain Nokia handsets, Windows Mobile, Kindles and more than 100 different products, this software can handle virtually any device you can connect.

Once you connect, doubleTwist has some great features beyond merely syncing your devices with your media library. For podcasts, they’ve built the largest podcast search service available. For purchasing new music, connect directly to the Amazon MP3 store while syncing your devices to your iTunes playlists. Impossible you say? Wait, there’s more. On the video side, download any video in virtually any format and with a quick drag ‘n’ drop, doubleTwist converts it to a format suitable for your devices. Very slick.

Now, for the coup de grâce. The company has just released a native Android application, available on Android Market for free, which offers users a polished media player capable of playing both audio and video. And while just about anything is better than the no-frills basic music player that comes with Android, doubleTwist’s new app offers seamless integration with the desktop software. Users can transfer ratings, playcounts, and other info back and forth between their phone and computer. The company is also hinting that online radio and support for wireless media sync are coming in the near future.