Redbox Reaches One Billion Rental Milestone

Redbox Reaches One Billion Rental Milestone

Just six years after making its debut, redbox has rented its one billionth movie.  On Sunday, September 5th, a kiosk in Tampa, Florida dispensed Clash of the Titans, which officially became the company’s billionth rental.

To celebrate the milestone, redbox is having a “Thanks a Billion” celebration. Redbox renters will receive a free rental, and can enter a contest for prizes. Here are the details:

“Throughout the month of September, eligible redbox renters can enter the unique DVD code found on their redbox rental at to receive a promotional code good for a free, one-night rental. Renters also will be entered to win the “Thanks a Billion” grand prize – a choice between a trip to the People’s Choice Awards®or a Sony® Home Entertainment Theatre System. The nationwide “Thanks a Billion” celebration runs from Sept. 1 to Sept. 30, 2010. Log on to for complete rules and details*, as well as complete odds of winning and prize descriptions.”

Redbox started out with a locations in Denver, Colorado, and have now expanded to over 24,000 locataions nationwide.  The company rents over 9.5 million DVDs and Blu-rays a week, and recently added an iPhone app so renters can reserve a movie online.

Redbox and Netflix continue to thrive in the current economical climate because they have evolved  response to consumer demand for easier, faster product delivery.  Ironically, Blockbuster, the grandaddy of movie rental outlets,  is on the verge of bankruptcy.