Blockbuster Capitilizes on Netflix's Price Change

Blockbuster Capitilizes on Netflix’s Price Change

On the heels of Netflix announcing they are raising prices by up to sixty percent, Blockbuster is trying to provoke  a mass exodus to their service. Blockbuster began rescuing upset Netflix customers by launching a limited time, nationwide promotion for all Netflix customers who switch to Blockbuster Total Access.

“Blockbuster quickly responded to the cries of Netflix customers,” said Michael Kelly, president of Blockbuster. “Blockbuster Total Access is Netflix ‘without the wait.’ The combination of DVDs by mail and unlimited in-store exchanges provides more than 100 million people living near Blockbuster stores immediate convenience and unparalleled choice.”

There are many additional benefits that Blockbuster Total Access provides over Netflix, including things like sooner availability of many new releases, unlimited in-store exchanges, game rentals included in their plans, and no additional charge for Blu-ray movies. The only thing this plan is missing will be the same thing missing from the new Netflix plan, unlimited streaming. Blockbuster is looking to keep it’s current on demand/pay-per-view streaming model.

In order to woo Netflix customers, those who “switch” to one of Blockbuster’s two most popular Total Access plans will receive a 30-day free trial. Once the free trial ends, customers can choose between the $9.99 per month, “1 Disc” at a time option, or $14.99 per month for “2 Discs” at a time. In other words, for the same price as Netflix’s by mail service,Blockbuster will offer much more.

To prove they are making the switch, Netflix subscribers are encouraged to visit or bring in the tear-off from their Netflix mailer to a participating Blockbuster store.

This special offer for Netflix customers is run through Sept. 15, 2011, and can be signed up for in participating stores and at Blockbuster’s website.

Can this move reinvigorate the floundering Blockbuster business model? Will Netflix learn its lesson and offer an incentive to stay? Would people make the choice to use one service for by mail and one for streaming? Only time can tell.


  • Melissa Skinnder
    November 2, 2011 at 1:58 pm

    Oh yeah, TvDevo is pure scam. Just google “tvdevo scam” and start reading – lots of posts about people being ripped off.ALWAYS google a company you know nothing about before spending your hard earned money. And John is correct, whoever posts about tvdevo using “jennifer” for a name does so quite a bit elsewhere. They really popped up after Netflix raised their rates, trying to get unsuspecting Netflixers to fall for their scam.

  • John
    July 21, 2011 at 4:34 am

    TVDEVO is a scam.  Google it before you fall for what shill Jennifer (she seems to use that name on a lot of posts) is trying to sell you.  Not worth it, even if you get the software.

  • Jennifer Stammer
    July 14, 2011 at 11:42 pm

    I canceled my service. I still have TVDevo website’s service for
    streaming Movies + TV, for much cheaper than what Netflix offers. Also
    looking into Blockbuster-by-mail

    • Chris Ullrich
      July 18, 2011 at 9:11 am

      I kept mine for now. Will see what happens. Thanks for the comment.