Now that DC fans have settled into their cozy new logo that the company slapped them with back in 2005, they’re ready to do it one more time! That’s right, DC Entertainment (formerly DC Comics) has finally revealed their new logo that has allegedly been in the works for the last year.
Said to show off more of the different identities of their most popular brands, rather than just be a static logo like some “other” comic publishers. Here’s a DC exec with the worst possible explanation of the new logo. From Co.Create:
“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” says Amit Desai, senior vice president of franchise management. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”
The one cool thing about this new logo is that it will change depending on the brand it’s represented on. Such as a green glow for Green Lantern, or yellow sparks on red for The Flash. This logo will roll out soon on their digital and physical comics, and you can expect to see it attached to the newest film properties as well.
Fun fact: Which company didn’t need to change their logo 3 times in the past 20 years? Marvel.