Avid Releases Editing App for iPad

Back in the early days of non-linear video editing Avid was the king. Their software was used in pretty much every situation and they dominated the post-production landscape for film and TV.

Then, Apple came out with Final Cut Pro and things changed. Plus, Avid ended up having some issues of its own which hindered it further.

Now, with Apple having issues with Final Cut Pro X, Avid has released its first application to compete with Apple’s iMovie mobile. The app is called Avid Studio for the iPad and is currently available in the App Store for an introductory price of $4.99. After 30 days it will increase to $8.

With this app just being released, its too early to tell if it will knock Apple’s iMovie off its perch as the iOS editing app du jour. However, it does have some nice features and a few iMovie doesn’t have, so chances are people will at least give it a chance — especially at that low price point.

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