Box Office Report: ‘Madagascar 3’ Finishes Just Ahead of ‘Prometheus’ in a Solid Pair of Opening Weekends

Prometheus might have been the polarizing talking point over the weekend, but there is no debate that it made a ton of money over the weekend. Of course even it’s impressive haul was only good enough for second place in a competitive first frame for two new pictures.

Madagascar 3 came from behind after getting slightly edged on Friday with $60+ Million three-day weekend. The third film in the animated series was basically par for the course for the series, which is kind of impressive considering the general perception of the last film.

Coming in second on the weekend was the previously mentioned Ridley Scott film. Prometheus managed to top the $50 Million mark over the weekend which is a major win for the R-Rated horror/sci-fi film. Even though the film is polarizing audiences, its financial success is a win for fans of thought-provoking and edgy sci-fi.

In third place over the weekend is last week’s winner Snow White & The Huntsman, which dipped hard to about $23 Million. A deep sag had to be expected after a stronger than predicted opening and two strong contenders debuting this weekend.

The film is still a win, but it is a little less of a rousing success than might have seemed last weekend. During the week it was announced that a sequel is in the works, and a nearly %60 dip isn’t exactly what the studio would have wanted to see, but in all this shouldn’t squash those talks.

This weekend also marks the first weekend of the Summer that The Avengers wasn’t in the top three. The blockbuster passed the $570 Million mark but it is starting to show the signs of slowing down in the wake of the Summer onslaught. The last major milestone this film will be aiming for during its initial run is the $600 Million mark, which it stands a reasonable chance at hitting.

Next weekend sees the release of the Adam Sandler R-Rated comedy That’s My Boy and  the musical extravaganza Rock of Ages. In all likelihood Rock of Ages should end up on top next weekend. That’s My Boy is going to be a far more interesting proposition, Adam Sandler movies usually do well, but this one is R-Rated which goes counter to the majority of Sandler’s target audience.

1 Madagascar 3: Europe’s Most Wanted $60,350,000
2 Prometheus $50,000,000
3 Snow White and the Huntsman $23,021,000
4 MIB 3 $13,500,000
5 Marvel’s The Avengers $10,809,000
6 The Best Exotic Marigold Hotel $3,235,000
7 What to Expect When You’re Expecting $2,710,000
8 Battleship $2,286,000
9 The Dictator $2,150,000
10 Moonrise Kingdom $1,579,000

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