Last week I said this was not going to be a big weekend, even with three new films nothing really had good Box Office potential. Even though the final tallies proved that this was indeed a lack luster weekend no film actually had a horrible haul.
The ‘big’ winner of the weekend was The Expendables 2, the sequel to the action extravaganza that dared to load as many action superstars as possible into about an hour and a half ‘splosion. The sequel was probably originally expected to do bigger business than it’s predecessor with its bigger cast and PG-13 rating.
Somewhere along the way expectations tempered and the film’s $28.7 Million take is probably close enough to expectations. Even though it is near expectations, it was still on the lower end, so at this point word of mouth has to be the saving grace for this testosterone fueled franchise.
Second place went to The Bourne Legacy which brought in just over $17 Million. Its drop was on par with the previous films in the franchise, but because the first weekend was weaker the film still lags. That said for a pretty big overhaul, the film has performed pretty well, and there is clearly life left in this series.
Scrapping into third place is the stop motion animated film ParaNorman. The supernatural animated picture hit the stop motion animated glass ceiling with a decent $14 Million which is not great, but hardly bad either. It is nice that the film is playing to some business, but it would have been nice to see the film breakout a little more.
Next weekend sees yet another ‘meh’ weekend at the Box Office, in fact we are starting to see the beginning of the end of summer doldrums where tent pole type films with little box office potential or momentum get a release and bang around for the left overs of the summer season pie.
