Tech: Google to Buy Waze Social Traffic Service

Tech: Google to Buy Waze Social Traffic Service


Even though Google is pretty much the king of maps and traffic avoidance these days, it would seem the company wants to do it even better. So, with that in mind, today Google announced they are buying Waze, the GPS social traffic app that updates routes and drive information in real-time as users post updates.

The app has voice navigation, shows community-contributed road alerts, learns from your frequently traveled routes, and can even find the cheapest gas station near you, all based on community interaction with other users. With over 10 million downloads via the Google Play store and at least as many in iTunes, Waze has quite a large user base. With this, Google is hoping to further improve the ability for its Maps app to help drivers avoid those pesky long commute times.

According to the company, they are “excited” about the prospect of “enhancing Google Maps with some of the traffic update features” already used by Waze. They are hoping to “outsmart traffic together.”

Let’s hope they can. We, like everyone else in the world, hates traffic.

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