It isn’t just movies and music at the South By Southwest event, there’s also comics. Comics and technology, to be exact.
That’s right, at SXSW in Austin, TX yesterday Marvel announced a new initiative, in the form of an iOS and Android app, and the first of many steps in its Marvel ReEvolution called Marvel AR. This new app, developed in conjunction with Aurasma “brings the world of print and digital media together for a comics experience like never before.”
Sound exciting? Well, if you want to know more, check out all the info below from the official press release.
Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!
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