It can be somewhat puzzling to understand why Blackberry has such a commanding share of the smartphone market. That is, until you realize that corporate IT departments are notoriously slow to change and adopt new tech and RIM has always offered features that corporate America feels they cannot find in other mobile platforms. At least until recently.
You see, both Apple’s iOS and Google’s Android OS have started to encroach on RIM’s few competitive advantages of late, offering stodgy corporate IT folk the secure Microsoft Exchange Server e-mail and calendar support they require. Predictably, Blackberry’s growth has stalled in recent quarters as iPhones and Android-powered smartphones start to find their way into executive’s hands.
That said, the latest smartphone from RIM has a decidedly more consumer-oriented feature set, designed to offer the features that are fast becoming the standard in mobile handsets. For the first time, the new Blackberry 6 OS will offer a real web browser with tabbed browsing and the official BlackBerry app store, ‘App World’ will be preloaded on the Torch, allowing users to explore and download apps direct to their device.
Have I piqued your interest? Hit the jump for all of the details on the latest Blackberry device and OS.
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