In a world where branding is extremely important, one company has risen to the top — at least according to a recent study. What is this top company? Why, it’s Apple of course.
According to a study conducted by advertising firm WPP and published in their “BrandZ Top 100 Most Valuable Global Brands,” Apple’s brand value has increased 859% since 2006, and jumped 84% to $153.3 billion this year. Yes, that’s a lot.
Apple isn’t alone, however, as tech companies are predominate on the list with AT&T, China Mobile, IBM, and Microsoft all having spots in the top-10 most valuable brands list. McDonald’s is the only non-tech brand in the top-5. Google had reigned supreme for the past four years before being displaced by Apple, and Amazon surpassed Walmart to become the No. 1 retailer.
Not bad for a company that was thought to be dead not that long ago. Click through to read the full press release from WPP.
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