With Cameron’s Avatar raking in over $1 Billion, and just about every big-budget film coming out in the next year getting the “3D treatment”, it only makes sense that three large companies would decide to partner up so that America would have that technology in their homes, 24/7.
It looks like that’s exactly the case here, as Sony, IMAX, and Discovery announced this morning that they will be developing a 24 hour channel that will broadcast in high-quality 3D. From the New York Times:
Discovery Communications, which operates the Discovery Channel, TLC and other cable channels, will distribute the channel, which has a 2011 start date. It is expected to showcase a mix of 3-D content, including entertainment and sports. It will also show some of the natural history programming for which Discovery is well known.
Continue Reading →
