Facebook's "Open Graph" Concept
Facebook CEO Mark Zuckerberg announced a series of updates integral to their next-gen Facebook Platform today at their third annual f8 conference held in San Francisco. At the heart of these updates is the technology to allow Facebook data to flow more easily outside the carefully-controlled confines of Facebook itself.
Building on the success and widespread adoption of Facebook Connect, first announced at the inaugural f8 in 2008, a new concept dubbed “Open Graph” will expose your Facebook connections and public data to third-party web sites and mobile apps. In doing so, these outside services can better personalize your experience based on the data it finds. Expect the data to flow in two directions as services like Pandora, Yelp, Foursquare and other connected services feed even more behavioral data into your personal Open Graph.
You can easily imagine a scenario wherein after analyzing your Foursquare check-ins, Yelp decides that you really have a thing for Thai food and helpfully displays all of the Thai Restaurants in your immediate area upon start-up. Or perhaps you’ve favorited so many female singer-songwriter tracks at your favorite music-streaming service, that Yelp notifies you that Sara Barailles is playing at the Hotel Cafe nearby in Los Angeles this evening.
If you’re anything like me, you’re probably marveling at the glorious levels of personalization you might experience while simultaneously cringing at the potential privacy issues that Open Graph may unleash on unsuspecting users. But wait, there’s more!
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