Game publisher Activision and game producer Infinity Ward have announced that their new game, the hotly-anticipated Call of Duty: Modern Warfare 2 , has become the biggest game launch in history with estimated sales of $310 million in North America and the United Kingdom in the first 24 hours. This according to internal estimates at Activision.
As you probably know, unless you’ve been living in a cave, Modern Warfare 2 was released on Tuesday, November 10th at over 10,000 retail outlets in the U.S. which held midnight openings to meet consumer demand. In its first day, it sold approximately 4.7 million copies in just North America and the United Kingdom, again according to internal Activision estimates.
Obviously, the folks at Activision were pretty excited about all of this.
“The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers,” said Mike Griffith, CEO, Activision Publishing, Inc. “Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”
Works for us. Hey, we got our copies of the game here at The Flickcast HQ gaming lounge, how about you?