‘Battle: Los Angeles’ Kicks Up Its Viral Marketing

Many can debate that modern alien invasion films can’t hold a candle to classics like The Day The Earth Stood Still or War of the Worlds, but one thing that we have today that sets us apart is viral marketing. That’s exactly what’s starting up for the upcoming “military vs. alien” film Battle: Los Angeles.

Over the weekend, a 4 second long YouTube video was released, showing a brigade of alien spacecrafts hovering over the 110 freeway. If submitting a 4 second video to YouTube and getting upwards of 100,000 views in less than a week isn’t considered viral, then we don’t know what is.

For those who want to stay in touch with all things Battle: Los Angeles, they can report to the fictional site that allows citizens to report alien threats at reportthreats.com, like them on Facebook, and follow them on Twitter.

Check out the mysterious viral video after the jump. Battle: Los Angeles is set to hit theaters on March 11th.

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