Roku Now Available at Best Buy

With all the ways in which consumers can get video content to their televisions, its sometimes difficult to figure out what way is the best. From Netflix to Google TV to Amazon, Apple TV and more the number of choices has grown a great deal over the last few years.

Now, another player in the race for your living room is upping its game. Roku, which has only been available online, has announced that its media streaming box, the Roku XD model, will be available nationwide at all Best Buy locations. This is a big move fore the company and one that they obviously hope will lead to increased sales.

The Roku box has been doing pretty well as an online-only option (selling over 1 Million units) so getting into stores and in front of more potential buyers has got to help sales. However, as with any device of this type, content will be king. The convenience of being able to stream Netflix, Amazon, Pandora, Hulu and more using one box may appeal to many. Plus, the price of $79.99 is also pretty good.

However, for those who already have other hardware options to stream content (an XBox 360 or PS3 for example) this device may be a non-issue. Plus, there’s no way to get anything on this device from iTunes so that may also eliminate some potential users who prefer to stick with Apple’s offerings.

Still, competition is a good thing and the more players in this space, the better. Good luck Roku.

Check out the full press release from Roku after the jump.

Roku Enters Retail with Nationwide Availability at Best Buy

Roku XD model featuring 1080p playback and 802.11n WiFi now available for purchase at your local Best Buy Store.

Saratoga, Calif. – March 30, 2011 – Roku, Inc., maker of the best-selling and award-winning Roku streaming player, announced today that its Roku XD player is available for purchase at Best Buy stores nationwide and at BestBuy.com. With up to 1080p HD streaming support, integrated 802.11n WiFi and Instant Replay the Roku XD offers unlimited entertainment choices and incredible value to customers. The Roku XD has a list price of $79.99 and is available at Best Buy stores and at BestBuy.com for purchase today. Roku players can also be found at other leading retail stores including BJ’s Wholesale Club, Fry’s Electronics and RadioShack.

“Having sold over 1 million Roku players through online sales only up until now, we are incredibly excited to announce our entrance into brick and mortar retail with nationwide availability from the preeminent consumer electronics retailer,” said Anthony Wood, founder and CEO of Roku, Inc. “Customers can now grab a Roku off the shelf at Best Buy, take it home and be up and running, enjoying their favorite TV show, movie, music or sports team in just a matter of minutes.”

All Roku players continue to deliver the largest collection of streaming entertainment available for the TV, including over 100,000 movies and TV shows from Netflix, (NASDAQ: NFLX) Amazon Instant Video (NASDAQ: AMZN) and Hulu Plus; live and on-demand sports from NBA Game Time and NHL GameCenter Live; music from Pandora, MP3tunes, MOG and Rdio; photo and video sharing from Flickr and Facebook; plus news and entertainment from thousands of sources around the world.

First introduced in May 2008, the Roku player provides an easy, affordable, and reliable way for over 1 million customers to watch movies and TV shows instantly on their TV. Since the launch of the Roku Channel Store, all Roku customers now have access to over 150 channels from 85 unique content services, with more added all the time.

Pricing and Availability

The Roku XD is available for $79.99 and can be purchased at any Best Buy in the United States and at BestBuy.com. In addition to being available at Best Buy, select Roku players are available at BJ’s Wholesale Club, Fry’s Electronics and RadioShack. A full list of retailers and which Roku models are available at each one can be found at

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