If you’ve got a movie directed by J.J. Abrams, Produced by Steven Spielberg that features some kids who team up and try to save a town from a misunderstood monster, you’re probably going to appeal to a geek audience. However, with all the movies, games and more available for geeks (and others) these days how can you be sure to reach the audience you need to?
How about putting an easter egg trailer for your upcoming film inside a newly released video game? That’s just what Paramount did with J.J. Abrams upcoming Super 8 and the brand new Portal 2 game.
The interactive trailer, which we have for you here, transfers the action to videogame graphics and puts you inside the train car that crashes and unleashes the alien. Sadly, while you can’t really do all that much in the level, it is a pretty cool way to make sure your target audience is fully invested in seeing the movie — not that Paramount really has to worry about that.
Check out the teaser after the jump. Portal 2 is available now. Super 8 hits theaters on June 10th.
