Box Office: ‘Thor’ Smashes The Competition

Thor had a mighty weekend, but not quite as spectacular as some of the other Marvel properties. It nabbed the number one spot at the box office with $66M.  Audiences were fairly pleased with the film, and bestowed a “B+” upon it, according to CinemaScore. The film earned about 60% of its total from 3D screens and had an impressive per screen average of $16, 688.

Fast and Furious was a bit of a surprise. It dropped 62%, despite very positive reviews and word of mouth. That’s a drop we typically see in horror movies and other front loaded films. It still managed to make $32.5M, and has made over $139M in just two weeks.

Jumping the Broom came in at number three, an impressive task considering the fact that there was minimal advertising and promotion for the movie. There were also no big name stars, yet the film made $13.7M on fewer screens than the number four film, Something Borrowed.

Something Borrowed pulled in about $13.1M.  Okay, but not great, especially since it should have had a built in audience from Emily Giffin’s book. Rio took the five spot, making $8.2M. In four weeks, the film has taken in $114.9M.

The Beaver, directed by Jodie Foster and starring Mel Gibson,  played on limited screens (22) and made about $4,700 per screen. That is roughly on par with what Something Borrowed pulled in per screen.

Guess who just passed the $50M mark?  A little horror film called Insidious, which only had a budget of about $1.5M. Source Code also joined the $50M club this week.

Next week Bridesmaids will square off against Priest.

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