We had a pretty neat opportunity over the weekend film going audience. Pacific Rim, a phenomenal summer block buster that didn’t rely on existing IP, was going up against the scourge of cinemadom, Grown Ups 2.  A win for the former could signal a turning point in the battle between lowest common denominator and inventiveness. Instead Grown Ups made more than it’s predecessor and Pacific Rim settles for 3rd place. We all screwed the pooch on this one people.

But before we get into that, lets give props where props are due. Despicable Me 2 continues its dominating run by coming in first place against both newcomers this weekend. The $44 Million dollar weekend represents a great 46.4% drop proving that the interest in Gru and his minions is not as front loaded as some had suspected. The movie is homing in on mega-hit territory and should finish it’s run well over $300 Million.

But that’s not why we are here people.

Coming in second place was Grown Ups 2 to a total of over $42 million. I think we might now have that pesky question to the life, the universe and everything Douglas Adams wrote a whole lot about. How many millions are people willing to fork over opening weekend to a lazy, low brow ‘family comedy’? 42!

Animated sequels in recent history are hardly a slam dunk at the box office, for every Toy Story 3 there are three Happy Feet 2. Thankfully for all of the principles involved, Despicable Me 2 was every bit the hit the former was.

The popularity of the Minions can not be denied as Despicable Me 2 brought it more money than any animated film has ever earned over a five-day span. Granted the Fourth coming on a Thursday is a near perfect storm for a major release, but the final tally of over $142 Million speaks for itself. Even when you shave the first two days off the tally, the traditional three-day weekend was right in line with the monster $80+ million Monsters University brought in a few weeks ago.

Coming up in second place for the holiday stretch was the sputtering Lone Ranger. It seems like high-profile bombs have become commonplace, and everything about the action western screamed this would be another one. Guess what? It was! Coming in at just over $29 million for the three-day, and just under $49 since Wednesday, the film was not the same abject failure John Carter was, but it is far from the performance one expects from the same crew that gave us the Pirates of the Caribbean films.

One was a slam dunk, the other was a blockbuster to be that came into the weekend stinking of behind the scenes drama. Yet in the end both hit theaters this week and obliterated expectations.

Monsters University is the prequel to one of the older PIXAR classics, telling the tale of how everyone’s favorite boogie men, Mike and Sully, learned their scare trade. The film took in $82 million over the weekend giving PIXAR its second highest opening ever, and their 14th strait number one debut. Lets just ponder that for a second, even as the creative armor of the premier animation house of the west shows some chinks in their armor, they maintain a perfect record on the financial side of the movie equation. The quality of the recent PIXAR films is up to some debate, but what can’t be denied is they still know how to make a movie people want to see.

While everyone and their mother knew MU would be a hit, the big surprise of the weekend came from the Brad Pitt zombie blockbuster, World War Z. The studio had modest expectations initially, and the general geek community had no expectations. The film veered far from the source material that is much beloved, the movie was plagued by re-shoots and seeming instability from the set, and it is a PG-13 zombie film which just feels wrong. Despite all of that working against it in the buzz department, the film was well sold and generally positive reviews helped to make all those other issues all but disappear. The net result was $66 million at the box office and a lot of turned heads.

The Fast and Furious franchise is among the most curious in cinema history. Over a decade ago, when the first film came out, no one could have foreseen half a dozen films and hundreds of millions in total box office. Yet here we stand looking back at yet another weekend where the number 1 film is both speedy and a little irate.

The film brought in an estimated $34.5 Million in its second weekend, which was just good enough to take first place. The film followed suit with its predecessors and took a nasty dip in weekend number 2, but the lack of a big film releasing during the slow, post Memorial Day weekend left enough room for Vin Diesel to have another weekend with the penthouse view.

The big winner of the weekend, however, is second place finisher Now You See Me. The magician/heist film boasted a way-above-expectation $28 Million, which proves once again that putting Morgan Freeman in you trailers is a fast track to box office windfall. The film has a loaded cast, and provided enough of a change of pace to carve out a really nice audience in the middle of blockbuster season.

If you get the clumsy baseball references in the title than you get that this weekend was won by 42. The Jackie Robinson biopic earned an estimated $27+ Million, giving the film one of the strongest baseball movie debuts of all time. The film took advantage of perfect timing and well delivered advertising to get out of the gate strong. Despite the impending the parade of competition, the new baseball season should continue to allow the film to stay relevant for a few more weeks than it really should.

Bombing into second place is Scary Movie 5 which managed to pull in $15 Million, and providing tangible proof that no one cares about the spoof franchise any more. If any one is a victor in this instance it would be the Wayne’s Brothers. They conjured up the franchise with the first brilliant film, but eventually parted ways by the third film. The brothers Waynes got back into the horror spoof game earlier this year with A Haunted House, which shines an even larger light on Scary Movie 5‘s failure.

Sticking in third place is the newest hit from Dreamworks, The Croods. Easing a very light 36%, the film brought in another $13 Million giving the film a total haul of nearly $150 million, which is huge for a new animated IP from a studio with a mixed track record. There still remains scant children entertainment competition in the upcoming Box Office calender, so the film should still perform well in the coming weeks.

This weekend had the distinct feel of a throwback celebration with a Reboot-make, a re-release and a sequel to an 80’s iconic franchise inhabiting three of the top four positions.

Coming in at number one, with $26 Million, was the incredibly well advertised Evil Dead which played very strongly for an extreme horror film aimed squarely at a specific niche. Due, in part, to that specific audience target, the film’s reviews have been mixed and the word of mouth has been less than stellar on the whole. Still, the film plays very well to its target audience and with a big weekend under its belt will go into the books as a big win for all involved.

The next two spots ended up being an estimated tie between last weekend’s top two films. G.I. Joe: Retaliation and The Croods. Both brought in an estimated $21.1 Million, with the tie break going to last weeks number 1 because the Rock is in that one and the main event at Wrestlemania this weekend.

The current trend in sequel box office returns is tied to perception. Gone are the days of diminishing returns as a rule, these are the golden times for franchises. How the general public feels about the franchise is now king, and the thing about feelings are, they can be changed.

Case in point, GI: Joe: Retaliation.

The franchise had a below average first film that left a sour taste in the mouths of cinema-goers. It did have a strong opening weekend and final total gross so a sequel was inevitable, but something had to be done to ensure the public perception didn’t bury the new film before it had a shot.

Warming the hearts of movie executives everywhere, GI: Joe Retaliation proved that franchise perception can be fixed and sequels to poorly received films have a shot to come out as strong as its predecessor without waiting on word of mouth or reviews to set in.

There used to be a rule in feature animation. PIXAR was the king of quality and they had a perfect record, Dreamworks had Shrek and a whole train load of Disney and PIXAR knockoffs with star-studded casts. Most of the times those films were turds, and provided a sharp contrast that might have aided in PIXAR’s incredible win streak by providing such horrible comparison.

Well that was the past boys and girls, because the quality gap has been dwindling faster than The Croods just past 100 Million at the international box office. Dreamworks newest animated feature had a solid-to-great opening weekend bringing in over $44 Million. Which puts the film on par with other recent Dreamworks its How to Train Your Dragon and Megamind.

A big weekend was probably expected for The Croods, however, the weekend was not without its shocker. The action flick Olympus Has Fallen surpassed even the most generous of projections to bring in over $30 Million over the weekend. Which is a huge win for an action-centirc film in a year where so many have died horrible box office deaths.

Coming as a surprise to no one, Oz: The Great and Powerful has come in first in the weekend box office for a second weekend in a row. The film is performing strong as the first blockbuster of the year, even if it is not reaching Alice in Wonderland or Hunger Games heights.  Still the film should get well over $200 Million domestically and exist as another nice win for Raimi and Disney.

In second place, the Halle Berry thriller The Call had a surprisingly strong debut. The film brought in just over $17 Million and is one of the stronger Halle Berry starring openings in quite a long time. The movie was cheap to make and easy to market so this is a really solid early year win for all of the people involved.

The winning stops at number two as the opening of The Incredible Burt Wonderstone is anything but incredible or wonderful. Apparently the film is less funny than my word play and connected with audiences thusly. Comparing the film to other high concept comedies it falls fall below its peers. In fact it barely made 2/3rds of what the Will Ferrell bomb Semi-Pro made a few years ago.

Sam Raimi sure knows how to make a successful crowd pleaser, his prequel to the most famous movie ever came out with the first blockbuster opening weekend of 2013. Raking in over $80 Million in its debut frame, Oz: The Great and Powerful is well on the way to becoming the first mega hit of the year.

The film didn’t quite reach Alice in Wonderland numbers, but considering the advantages that film had, and the disadvantages Oz faced, the $80 Million haul is a massive win. Expect to see a sequel get rolling very soon as Disney will try to avoid the pitfalls of franchising Alice and put the pedal to the metal on their shiny new franchise-to-be.

Coming in second place on the weekend was last weeks bomb, Jack the Giant Slayer. Jack continues to defy odds by doing  even worse than John Carter at just about every turn. Dropping over 63% from an already weak opening debut and bringing in barely over $10 Million Jack is going to struggle to make $60 Million at the end of its run. Good thing Bryan Singer  has X-Men: Days of Future Past to fall back on, because normally a flop like this is death to a big budget director.