Box Office: Success of the ‘Rise of the Planet of the Apes’

Every massive summer blockbuster season has to have a few surprises. Last year, a little animated film starring Steve Carrell and Jason Segal called Despicable Me surprised everyone and grossed $251 million to date. That may be what we have on our hands with Rise of the Planet of the Apes.

Apes managed to surprise everyone this weekend and pull in $54 million in the first three days here in the states with $77 million worldwide, and with 81% rating at RottenTomatoes you can expect the trend to continue through the workweek and possibly next weekend.

Coming in at #2, the true winner of last weekend’s bout, The Smurfs managed to pull another kid-friendly rabbit out with an estimated $21 million for the weekend, and a total $76 million.

Also hitting theaters this weekend, the body-switching comedy The Change-Up pulled in an estimated $13.5 for the weekend, which may not be such good news for Universal, who spent over $50 million for the production.

Next weekend is another collision of genres, as comedy fans will get 30 Mintues or Less starring Danny McBride and Nick Swardson, while horror fans may finally get some closure with the fifth film in the Final Destination franchise.

    %d bloggers like this: