The past few years the Electronic Entertainment Expo has gone through a few strange iterations. After the week long gaming binge trade show became the nerdcore equivalent of Las Vegas, the video game industry decided it needed a change. Two years ago, it was spread throughout LA with conferences occurring all around the city at different hotels, which made it a nightmare for attendees and the press covering the event. Last year, E3 invaded a large hangar in Santa Monica but got virtually no coverage by the mainstream press.
This year, E3 returns to the LA Convention Center to its full, overindulgent style with huge press conferences, over the top million dollar booth displays and, of course, what every attending GameStop employee dreams of: booth babes. What reporter attending the event doesn’t love trying to get information about a huge upcoming title from an extremely hot yet air headed and underpaid Los Angeles model/actress who barely knows the name of what she’s promoting, let alone any useful information about it? Sign me up!
So, with the show returning to its former lavish size and style, what are E3’s biggest announcements going to be this year? Unfortunately, I’m not a mind reader so I don’t know what they are yet, but I will tell you that there are five possible times when this big news might come down. Starting tomorrow and streaming live on the shows’ official site E3 Insider, Microsoft will be giving their press conference at 10:30 am PT. This year, Microsoft has been very quiet as to what could be announced at E3. Most likely are Xbox 360 exclusives Alan Wake, Halo 3: ODST and Mass Effect 2 but it wouldn’t be E3 without a big surprise announcement such as the Grand Theft Auto 4 and Gears of War 2 announcements from previous years.
While Alan Wake has garnered intrigue based on the lack of information being given out about it, Halo 3: ODST has not gotten the attention like previous Halo franchise titles. Most likely because players will not be able to be Master Chief for the first time in this new game. Along with Microsoft’s expected announcements, there has been a rumored big announcement from Peter Molyneux of Lionhead Studios, the man behind hits such as Fable, Fable 2 and Black and White. What he will be announcing, if anything, remains a mystery at this point.
The rest of day one’s big press announcements will come from publishers EA at 2 pm PT and then Ubisoft at 5 pm PT. After all of Activision’s Guitar Hero announcements over the previous week, EA will probably give a big splash for their upcoming Beatles: Rock Band game along with footage of other EA staple franchises such as the next Madden. Ubisoft will likely follow up on last year’s hit, Assassin’s Creed with this year’s sequel and the upcoming Call of Juarez: Bound in Blood, a new FPS set in the Old West.

We open on a group of sixteen year-olds wandering through a marble, sex covered, blood stained club. These three teenagers watch as a girl their age is sacrificed. One locks eyes with another girl close to the sacrificial altar. The girl close to the altar feels the glare and looks up to see an exact copy of herself staring her down. They are Zoe Graystone, one is alive and the other is a virtual representation.
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