The Lorax is the big winner of the box office this weekend, bringing in a massive 70.7 million. This is a monumental number and further proof that the concept of prime seasons being the only way a film can make bank is dead.
We are now in the thick of the ‘Spring Movie Season’ which for the last few years has yielded some of the most successful and surprising films of the years. The staggering numbers for The Lorax also represent a bit of a coming out for Universal’s animation house Illumination Entertainment, which previously won a lot of people over with the very fun Despicable Me.
The impressive haul also marks a new high water mark for Dr. Seuss adaptions, topping the previous high of 55.1 million raked in by How The Grinch Stole Christmas. The film is likely to have a decent run as well with few marquee kids films on the immediate horizon, and mixed reviews that do tend to skew a bit towards positive.