It looks like Amazon has thrown down the tablet gauntlet to Apple (and others) in a big way today. During a press event in New York City, the company unveiled its $200 Kindle Fire tablet.
And before you get too skeptical and lump the device in with the recent offerings from Blackberry or HP, let’s check out the specs. The Kindle Fire has a 7-inch display and will give users access to all of Amazon’s services including: AmazonMP3, Amazon Prime, Amazon Kindle Bookstore, Amazon Instant Video and the Amazon AppStore.
It’s powered by a dual-core processor and weighs 14.6 ounces. Customers can pre-order the Kindle Fire today and it will ship in November. Not bad Amazon, not bad.
Also unveiled was a brand new version of the company’s eReader called the Kindle touch. It is $99.00 for the base model or $149 for the 3G one and has an infrared layer on top of the E-Ink display to help avoid with any interference while reading.
It also has Amazon’s EasyReach technology for turning pages by tapping the screen in specific areas. In addition, an X-Ray feature allows users to view where and when certain characters and more take place in a book. Pre-orders for the Kindle touch eReader begin today and will ship by November 21st.
Finally, Bezos announced a new non-touch Kindle for $79. It is available for shipping today.
Well, that’s a lot of info. It will be interesting to see how the Kindle Fire and it’s reasonable price competes with the iPad and its not so reasonable price. The Christmas season just got a lot more interesting.
Check out the full press release from Amazon after the jump.







