It’s not easy being a consumer trying to cut the cable or fiber cord these days. You’d think with a bevy of hot new set-top boxes like Apple TV, Google TV and Boxee, we’d be living in a Utopian future where television finally does what we want and dumping your expensive provider was a real possibility.
Not so fast, because it’s just not the reality, at least not yet. And predictably, given the nature of content owners, the issues are control and profits.
As thousands of new Apple TV owners plugged in their shiny new boxes, the realization that only a handful of networks were available, slowly began to sink in. With shows from ABC, Fox, Disney, and BBC, Apple TV via iTunes simply does not offer enough diverse content to satisfy most TV-watchers. While that’s a nifty start for Apple’s reboot of Apple TV, certain shows are conspicuously absent.
Are you a ‘Wipeout’ or ‘Big Bang Theory’ fan? Unfortunately, you’re out of luck since iTunes doesn’t carry those shows. And if you think Google TV might be your salvation, it just may be worse for owners of Logitech’s Revue Google TV devices. Upon Google TV’s release, the big three networks as well as Hulu began to block Google TV owners from streaming their shows.
So it’s no shocker that the recent reporting talking about how Microsoft is potentially cobbling together enough network deals to launch it’s own streaming service on the back of its extensive installed base of Xbox gaming systems, has many consumers quite skeptical.
