As expected, James Cameron’s epic 3-D adventure Avatar easily won the weekend with over $73 Million. That’s nothing to sneeze at, but it is hardly the type of money that studio dreams are made of. Take into account that the number is slightly inflated because IMAX tickets cost more than regular tickets, and you come out with a good, but not great, weekend. The movie didn’t break any records, and came in under many projections.
There is some conjecture that a winter storm that blanketed the East coast might have had a deleterious affect on ticket sales. Worldwide, the film fared better, and hauled in over $232 Million. The film is enjoying great word of mouth, and received a solid “A” cinemascore .
Other than that, the weekend before Christmas was silent. Disney’s holdover The Princess and the Frog dropped 50%, and managed an okay $12 Million, and yep, there was the ever reliable The Blind Side in the number three spot.
Audiences did not want to hear about the Morgans, so the Hugh Grant/Sarah Jessica vehicle Did You Hear About The Morgans? limped in at $7 Million. The Twilight Saga: New Moon rounded out the top five.