Two years ago, there wasn’t much to be said about a film that was only based off of a toy line. Then a dude named Michael Bay came along and changed all that, making over a zillion dollars with two films about robots that change into other things. The movies weren’t exactly rich with story or character development, but they did the source material justice, which is all most fans wanted. One would think that a movie about a secret squad of soldiers would be more believable, but sadly, this wasn’t the case.

There is more than enough source material to play with, given the G.I. Joe toys, comics, and many incarnations of the TV show and Director Stephen Sommers’ other projects including Van Helsing and The Mummy have a decent story and are both relatively entertaining. For this film, however, it felt like Sommers left the passion and creativity he had for his previous films at home when reporting to the set of Joe — which is pretty evident in the first five minutes of the film.

It’s easy to pick on G.I. Joe: The Rise of Cobra for its poor dialogue or predictable story because when you force lines like “he’s a real American hero” into a scene, it warrants ridicule. When it comes to the story, it’s predictable because it is a blatant ripoff of another film, when the main villain brainwashes his victims to do his bidding, identified by a small lesion on the neck. It’s also funny how you can call this movie The Rise of . . . when the entire film is lacking in any rising action.

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