Kevin Smith can’t seem to get a break. Sure, things were great back when Clerks blew up and his deal with Mirimax helped him form a career. But between his issues with Dogma and the church, getting an audience for Clerks 2, the problems with getting Zack and Miri Make A Porno and the trouble with Cop Out, the guy can’t seem to get a break lately in Hollywood.
Yesterday, Smith brought his newest project, the horror film Red State, to Sundance and had planned on a public auction for the film’s distribution immediately after the screening. He later decided that he was going to distribute the film itself to prove that the indie film world still held strong.
So, for a whopping $20, Smith bought the film from himself, and is now planning on taking the flick on the road with a very grassroots plan to get awareness and make back the film’s $4 million budget. From THR:
The film will go out via Smith’s SModcast with no marketing spend, though he said that he will talk to “any smart exhibitor” about potentially showing the movie.
“We are going to make our money back by going out on the road and going city by city,” said Smith. The tour will begin March 5 at Radio City Music Hall in New York City and make a stop at Midland Theater in Kansas City one week later.
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