by Joe Gillis, Oct 27 2011 // 10:30 AM
I’ve been a fan of reading magazines on the iPad since I first got one at launch. However, I’m pretty invested in another application that provides them for reading: Zinio. It’s a great app and works pretty well.
Obviously, Apple felt a need to also have a magazine app of their own and developed Newsstand for iOS 5. It’s been out for a month or so now and, to say the least, it appears to be doing well — and not just for Apple.
According to paidContent, Condé Nast recently said its weekly subscription sales for nine of its digital magazines such as Allure, Brides, Glamour, Self, GQ, Golf Digest, The New Yorker, Vanity Fair and Wired has increased 268% since the storefront made its debut alongside iOS 5. In addition, sales of single issues has risen 142% in comparison to the eight weeks prior to Apple’s launch of Newsstand.
“Putting all the magazines in one place just makes the most sense, in terms of allowing easy discovery for consumers,” Condé Nast executive vice president Monia Ray told paidContent. “Furthermore, the update from iOS 5 is terrific, especially the background loading.
We have a lot of features embedded in our titles and they take time to load. Background loading helps ease the wait-factor. But for the most part, before, the App Store represented a wide-ranging bazaar. Now, it has clear aisles to make it simple for consumers to browse.”
Have you subscribed to any magazines yet in Apple’s Newsstand? If so, what did you get and how do you like it?
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Posted in: Apple · Mobile · News · Tech
Tagged: Allure, Apple, Brides, Conde Naste, Digital Content, Digital Magazines, Glamour, Golf Digest, GQ, iOS 5, iPad, iPad 2, Magazines, Newsstand, Self
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by Chris Ullrich, Jan 19 2011 // 10:30 AM
You can’t always believe what you read on Twitter. I know, shocking, right? However, when news comes directly from the verified account of none other than Playboy Magazine founder and publisher Hugh Hefner, we take notice.
So, what did Mr. Hefner have to say? Well, in a recent couple of messages the man himself revealed that his magazine which got millions of young men through adolescence would be coming soon to Apple’s iPad. And as if that wasn’t enough, according to Hef, the magazine will be completely uncensored. Nice.
This development is very convenient for those out there who like their tech and their naked women to be closely tied together. It’s also a good deal for Hefner who is able to get his magazine into the hands of potentially millions more subscribers.
No word yet on potential pricing or subscription models available but we can hope it will be in line with current print edition — or even cheaper.
Update: It seems Hef wasn’t talking about a new iPad App Playboy App as some had suggested. Instead, he was referring to a web based subscription service available on the iPad. That’s the version that will be uncensored. I guess you really can’t believe what you read on Twitter.
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Posted in: Apple · Gear · News · Tech
Tagged: Apple, Digital Magazines, Hugh Hefner, iOS4, iPad, iPhone, Marge Simpson, Olivia Munn, Playboy, Playboy Magazine, Twitter
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