While more than half of the people gearing up for this weekend’s Super Bowl XLIV will be more excited for the commercials, we unfortunately won’t be getting as many movie trailers as we are hoping to see. It’s been reported that Paramount, Disney, and Universal are the only studios buying time to promote their upcoming films during Sunday’s broadcast.
During the last two Super Bowl games, studios amped up their marketing and promoted 9 films over the course of the game, while we’ll only be seeing ads for 7 films this Sunday. Paramount will be buying ads to promote Shutter Island, and The Last Airbender, leaving Iron Man 2 out in the cold.
Disney, who promoted films like Up and Race to Witch Mountain last year will be focusing more on Toy Story 3, Alice In Wonderland, and Prince of Persia: The Sands of Time. Meanwhile, Universal will be setting up promotion for The Wolfman, Robin Hood, and their 3D animated pic Despicable Me.
While it’s still mostly speculation that these films will get Super Bowl spots, it’s been confirmed that Overture bought time to promote The Crazies and Sony bought time for Bounty Hunter. Warner Bros and Fox will sit this one out, as they have since 2008.
Though we may be getting less movie trailers than previous games, this will be a big year for commercials. There are more than 60 spots that have been slotted for this year’s game, where last year’s telecast fell just short. This Sunday will be an entertaining show, for sports fans and entertainment fans alike.