‘Iron Man 2’ Cologne – A Movie Promotional Tie-In That Doesn’t Stink

Everyone knows the drill when a new comic book movie comes out. The market gets flooded with the standard promotional tie-in products. There’s an influx of new comics featuring the title character hitting the shelves.

A new line of toys based on the movie and its characters are sure to come out. And let’s not forget the comic book turned movie turned video game which is sure to come out as well.

After these standards, any other product that can be thought of from breakfast cereal to t-shirts to birthday favors becomes fair game. Instead of sticking to the cheap themes that most movies go for to make a quick buck, Iron Man 2 has decided to step it up a notch. Pairing up with high end clothing and accessory brand Diesel, they will be releasing the Only The Brave Limited-Edition Iron Man 2 Eau de Toilette Spray.

Now, while every comic book fanboy out there wants to smell like Tony Stark, we regret to inform you that this limited edition does not smell like motor oil and cheap bourbon. Instead it is a simple repainting of Diesel’s current Only The Brave cologne bottle.

The scent is described as ” Top notes of modern leather contrast with the fresh aroma of sparkling lemon and the warmth of amber and cedar in Only The Brave, a masculine fragrance that epitomizes determination and bravery.” So while it lacks the boozehound smell, it does resemble what everyone pictures in Tony Stark.

Diesel’s Only The Brave Limited-Edition Iron Man 2 Eau de Toilette Spray can be purchased online here. Go on, you know you want some.

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    January 9, 2014 at 6:47 pm

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  • Andrew Littler
    May 6, 2010 at 4:08 pm

    Apparently that is not even Iron Man, it is Iron Patriot , as well as the portrait on the side of Norman Osborn. I never saw it, but I do hate the artist that did that image (Steve Dillion, who did the first few dozen Wolverine: Origins comics)

    • John Carle
      May 8, 2010 at 4:13 pm

      Picked up a bottle today and you are correct. It is all artwork from the Disassembled storyline and no where on the box does Iron Man appear. It’s all Iron Patriot and Pepper Potts suits.

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