July 4th weekend is said to be the best weekend of the year. It gives studios a whole 5 days of potential profit, as most adults are off work, and kids are usually out of school by then. This is usually a great time to release kid-friendly films, which is exactly what Fox did this year with Ice Age: Dawn of the Dinosaurs.
Last year, Hancock and Will Smith took over the weekend, grossing $66 million, and the first Transformers film had 2007 with$70 million. This year, Transformers 2 didn’t get the coveted weekend, but it still made top of the list in this years box office, grossing $239 million since last Wednesday. With poor reviews probably having something to do with it, Ice Age has already moved to this week’s number 1 spot, and grossed $14 million yesterday, where Transformers 2 only came in with $10 million.
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