Tag Archives: Encom International

‘Tron Legacy’ Viral Game Campaign Takes Off

Posted on April 16, 2010 by Matt Raub

Somebody must have brought the idea of viral marketing to Disney executives last year because they have been coming out of the woodwork with some pretty impressive new strategies. They started with Tron Legacy last year at San Diego Comic-Con … Continue reading →

Posted in 3-D, Action, Disney, Games, IMAX, Marketing, Movies, News, Sci-Fi, Video, Viral Marketing | Tagged , , , , , , , , , | Comments Off on ‘Tron Legacy’ Viral Game Campaign Takes Off