It is really hard to take a franchise away from what made it a success, especially when most people consider the lead actor the pivotal piece of the franchise. Yet that was the task of The Bourne Legacy, which was comfortable swapping lead actors, but not in giving that actor billing in the title.

From the Box Office perspective the risk paid-off as the Damonless sequel managed a very respectable $40+ Million in its opening weekend. The Bourne Legacy actually preformed on par with the first two Bourne films, it fell way off the heights of the last film, but with all the factors playing against the movie that has to be considered a major win.

Coming in third was, the also strong performing, The Campaign which pulled in $27 Million. The number looks small for a Will Ferrell summer comedy, but when you take into consideration the film is R-rated and it has a political subject matter, the film did really well. Most of the time R-rated comedies do not do Ted numbers, and political campaign films rarely make much money, so again context makes this weekend look like a win for the studio.

In its third week of release The Dark Knight Rises once again trumps all competition to reign supreme in the Box Office battlefield. Honestly, I could have written that sentence two years ago it was such a forgone conclusion.

Bringing in another $36 Million over the weekend, the final Nolan Batman film managed to ease a soft 41% after last week’s rather steep decline. The solid hold helps establish the film third on many of the all time box office speed records.

Unfortunately for the movie, almost across the board it is third to the only two films people want to compare it to, The Avengers and The Dark Knight. It is possible that the movie can climb into the top seven or eight all time and still have a tiny shade of disappointment. Thus is the magic of context.

You may have noticed that there was not a Box Office Report last week. Due to the tragedy in Aurora, Colorado the major studios made a choice to not announce any returns during the weekend, in tribute to the victims. A classy gesture that we at The Flickcast were all to willing to follow.

In any event there was a rather large Box Office event that happened last weekend, so it bears some discussion this week. The Dark Knight Rises debuted to fantastic numbers that fell short of the lofty expectations of we the prognosticators. Still, it managed to break a couple of records and come out the end of a difficult weekend with $160+ Million dollars in the bank.

Naturally people will compare this opening with that of The Avengers and The Dark Knight, and while it is in the same ball park of those two phenomenons, it failed to capture the cultural zeitgeist that propelled them to the next level.

Take this weekend’s returns as an example. The Dark Knight Rises took in another strong $64+ Million to stand number one for a second weekend, however it dropped over 60% in business from its debut frame. A number that is actually solid for a front loaded comic-book film, but is a deeper percentage dip than The Avengers or The Dark Knight ever took at any point in their respective runs.