With Twilight: New Moon making over $500 million worldwide, it only makes sense that production studio Summit Entertainment would try as many gimmicks as possible to help boost the next film’s success. It has been announced that the third film in the series, Eclipse will get a simultaneous IMAX release along with the worldwide theatrical release of the film.
The film is set to open on June 30th of next year, which will make it a linchpin for the summer’s blockbuster season. In a recent article in Variety, Summit is already quite pleased with the plan.
“‘Twilight moviegoers will have a whole new way to experience this next installment of the series, with the enhanced image and sound quality of The IMAX Experience putting them in the movie,’ said Richie Fay, Summit’s president of domestic theatrical distribution.”
This is the third of five films set to come out of the studio. The final book, Breaking Dawn, will be broken up into two films over the coarse of two years. Outside of Eclipse, next summer is set to have another outstanding season for blockbusters. Toy Story 3, Iron Man 2, Jonah Hex, and The Sorcerer’s Apprentice are all set for a summer 2010 release.