At the end of the day, it was a Wimpy Kid who beat up on the highly stylized and sexualized Sucker Punch. An effective trailer campaign launched by Warner Brothers stirred up plenty of interest in Zack Snyder’s latest offering, but a 17% drop from Friday to Saturday squelched its chances of winning the weekend. Snyder previously directed Watchmen and 300, both of which performed much better on their opening weekend than Sucker Punch, which came in at number two with $19M.
Sucker Punch was leading the weekend on Friday, but the drop-off cleared the way for Disney’s Diary of a Wimpy Kid: Rodrick Rules to win the weekend. The sequel to Diary of a Wimpy Kid outperformed its predecessor: Rodrick Rules made $24.4M, while the original Wimpy Kid made about $22M on its opening weekend. With a reported budget of about $18M, Rodrick Rules should put the franchise in good shape for a third movie.
Bradley Cooper’s Limitless didn’t have any trouble retaining an audience. The film only dropped about 19% (very solid for a second weekend) and made an additional $15.2M. That puts its two week tally at $41M. Matthew McConaughey fared almost as well.


One of the more annoying marketing gimmicks among wireless carriers, but also true among WiFi hardware makers as well, is that as soon as a new standard is announced, the urge to jump in and declare “we have that,” often trumps actually waiting for standards to be finalized, and far too often before the company can even deliver the real goods.



