by Shannon Hood, Apr 12 2010 // 10:00 AM
At the time of this writing, the Tina Fey/Steve Carell comedy Date Night is reported to have narrowly won the box office. However, The Clash of the Titans was so close behind that it is possible adjusted totals may flip the positions of the two movies. Box Office Mojo is reporting that Date Night made around $27.1 Million, while Clash made $26.7 Million, a tight margin of victory, to be sure.
This was the biggest opening weekend of Tina Fey’s career thus far, although Carell has had larger openings before. The $27 Million take is quite good for a comedy.
Clash of the Titans dropped about 56% from opening weekend, which is higher than usual. Most films see about a 30% drop. The larger drop signals that interest for the movie may be waning quickly.
Good thing the flick had a big opening weekend. Clash has now made a total of $110 Million after two weekends, and looks like it will recoup its $125 Million budget. Incidentally, it looks like about 40% of that total was from 3D screens, meaning more than half came from 2D screenings.
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Tagged: Box Office, Clash of the Titans, Date Night, Diary of a Wimpy Kid, How to Train Your Dragon, Letters to God, The Last Song, Why Did I Get Married Too
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by Shannon Hood, Apr 5 2010 // 7:00 AM
Well, there wasn’t much of a box office battle this weekend as Clash of the Titans easily slayed the competition with a total weekend haul of $61.4 Million. Some weekend totals are reflecting Thursday night earnings as well, which brings the total closer to $64 Million.
Despite the fact that most critics were horrified by the look of the post-production 3D of the movie, and practically begged audiences to see the 2D instead, it seems that roughly half of the weekend revenue was from 3D screenings (LA Times.) The 3D money train marches on, at least for another weekend.
It is of interest to note that the movie did drop almost 20% from Friday to Saturday, which can be a direct result of bad word of mouth.
Tyler Perry pulled out yet another surprise as Why Did I Get Married Tooearned $30 Million. Perry has an an unconventional marketing strategy-he never pre-screens his movies for critics. His movies always enjoy an opening day unfettered by any reviews, positive or negative.
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Tagged: Alice in Wonderland, Box Office, Clash of the Titans, Diary of a Wimpy Kid, Gerard Butler, Hot Tub Time Machine, How to Train Your Dragon, Jennifer Aniston, Movies, News, She's Out of My League, Tim Burton, Why Did I Get Married Too
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