Box Office Report: ‘The Avengers’ Still Reigns as Undisputed King of the Box Office

In its second weekend in release The Avengers brought in over $100 Million bucks. I will write that again for effect. In its second weekend in release The Avengers brought in over $100 Million bucks!

That absurd second weekend haul obliterates the second weekend record just as the debut frame obliterated records last week. For reference the previous best second weekend was Avatar with a bit over $75 million. The movie has already cleared a billion in total Box Office and it has only been in US cinemas for 10 days.

So yes, The Avengers continues to draw in the masses and shatter records left and right. At this point in time it seems plausible that the movie will end up as the third most successful film of all time. Why not the top slot if it is doing better than everything else right now? The start of the Summer season is just to hard of a spot for the movie to have the kind of legs required to break that pesky 2 billion dollar plateau.

A single new film braved the waters this weekend and performed decently. Tim Burton’s Dark Shadows, based on an old genre soap opera, took in nearly $29 million. That puts the movie on the low-end of expectations but isn’t an absurdly low number all things considered. Honestly, I think it just ran into the Marvel buzzsaw and was doomed from the moment it’s release date was set.

In third place is the very respectable Think Like A Man which is making a push for $100 million. The film has had a couple of weeks with solid holds and remains a counter-programming option, it looks like crossing triple digits might be in the future for this little flick.

Ending  an incredible run of seven weeks in the top 3, The Hunger Games dropped to number 4. The adaptation has been an incredibly strong performer, but with a deluge of competition upcoming, the movie might not bring in a whole lot more. Still, The Hunger Games remains one of the better performing movies of all time.

Next weekend sees the release of The Dictator and Battleship. I don’t think either film takes the top spot away from The Avengers, although if Battleship’s marketing worked it could open strong, only time will tell.

Marvel’s The Avengers $103,163,000

Dark Shadows $28,805,000

Think Like a Man $6,300,000

The Hunger Games $4,400,000

5 The Lucky One $4,055,000

6 The Pirates! Band of Misfits $3,200,000

The Five-Year Engagement $3,100,000

8 The Best Exotic Marigold Hotel $2,650,000

9 Chimpanzee $1,624,000

10 Girl in Progress $1,350,000

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    July 31, 2012 at 7:12 am

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