There is some good, some awesome, some sad and some well excepted news in this weeks box office results.
Coming in at number one for the weekend, 21 Jump Street makes a splash with $35 million, and it’s very good news. To see a successful TV adaptation that proves you can be R-rated, have a completely unexpected tone and still work is a wonderful trend starter for the industry.
Hollywood is a copy cat industry and if remakes and reboots have to happen, the only way you can maintain some artistic credibly is to bring something fresh to the table. Hopefully this success can grease the wheels with other creative folks and deliver something unexpected with these name brands. It will be interesting to see how the zany Dark Shadows is received in the wake of this win.
The well expected news comes in the form of our second place finisher, The Lorax. This Suess adaptation is performing well above initial expectations and is proving to have strong legs as it fell another soft 40ish percent to nearly $23 million. The Lorax will take a hit next week, but is well on it’s way to crossing the $200 million bar.
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