Now that the new hotness from Samsung, in the form of the Galaxy S4, is out of the proverbial bag, the waiting has begun in earnest. And as everyone knows, the waiting is, indeed, the hardest part.

Fortunately, those of you who want to order a Galaxy S4 and don’t mind using AT&T’s network, don’t have to wait quite as long as the rest of the population. That’s right, starting on April 16th, AT&T will be taking pre-orders for the Galaxy S4.

No, you can’t actually buy one and have it in your hands on the 16th, you can only pre-order it. The best part? AT&T has not given an actual release date for the device yet. Huh.

As expected, Samsung revealed a new flagship smartphone in its quest to beat Apple and dominate the world during a press event today. That device: the Galaxy S IV.

Based on earlier leaks and reports, the device’s specs are pretty much known. However, that doesn’t make them any less impressive. In fact, they’re quite impressive indeed.

The Galaxy S IV sports a 5-inch Super AMOLED display with 1080p HD resolution, an Exynos 5 Octa eight-core processor in the international version and a quad-core Snapdragon chipset in the U.S. version, a 13-megapixel rear camera, up to 64GB of storage, 2GB of RAM, microSDXC support and Android 4.2 Jelly Bean.

It’s not all specs, though, as the new device also features some cool stuff to try and further separate it from the pack. From facial recognition for touch-free controls and adaptive sound and display functions, to new social features and a completely overhauled camera, Samsung has really gone above and beyond to make this device stand out.

Samsung’s full press release follows after the break. This really looks like a great device. Maybe it’s time to consider and Android phone and give up the iPhone? Maybe.

With Samsung’s press event a short time away (tonight at 7PM Eastern, to be exact), more photos and videos have come out showing the new hotness that is the Galaxy S IV. These new leaks leave little doubt as to what the new device will look like and to most of its cooler features.

The high-quality photos, curtesy of IT168, show the handset’s sleek design in sharp detail and pretty much confirm what everyone already thought it would look like. The videos also do pretty much the same and highlight several of the features of the Galaxy S IV including floating touch, a new lock screen and the devices speed at browsing the Internets.

The Samsung Galaxy S IV is expected to feature a 5-inch Super AMOLED HD display, an eight-core Exynos processor or a quad-core Snapdragon chipset depending on region, up to 64GB of storage, 2GB or RAM and Android 4.2 Jelly Bean.

Check out the photos and the videos after the break.

Effective commercials, and advertising in general, is an under-appreciated artform. Often, the right advertising and marketing campaign can greatly help a new product succede.

In other cases, an ill-conceived advertising and marketing campaign can hurt, and in some cases kill, a product before it really gets going. For Samsung’s upcoming new flagship device, the Galaxy S4, we’re not sure if it’s latest teaser video campaign is one that will help, or hurt.

With the unveiling of the Samsung Galaxy S4 now less than two weeks away, Samsung has begun dropping video teasers for the device featuring a kid named Jeremy, who is the “secret messenger of Samsung Unpacked 2013.”

In the new teaser released today, Jeremy is back and still trying to keep his secret, in spite of the persistance of the little girl down the street. Women. Isn’t that always the way?

Check out the latest teaser video, and the first one from last week, after the break. Do these make you want the Galaxy S4 even more, or do you care?