There’s no point in expressing how impressed we are when a film is able to stay at the #1 spot for over 3 weeks in a row, but we’re too busy trying to figure out what it is about Buena Vista’s The Help that has netted the film over $100 million since its release 4 weeks ago.

Following the film’s meager $19 million weekend pull, the weekend’s three new releases were not too far behind. It would be good to note that The Help has made just over $125 million worldwide, which is nearly $100 million over the film’s production budget. (Sequel?)

Coming in at the #2 spot, the beginning of our political thriller season starts with The Debt, which opened at $12.5 million. Meanwhile, the two horror films of the weekend, Apollo 18 and Shark Night 3D were within pennies of each other, with Apollo opening at #3 with $10.7 million and Shark Night opening at $10.3 million.

Sadly, last weekend’s releases, Columbiana, Our Idiot Brother, and Don’t be Afraid of the Dark all had over a 22% drop and came in under the top 5.

Next weekend, expect a good show from Soderbergh’s Contagion, which is opening in over 3,000 screens. Also, you can see Lionsgate’s Warrior to be a fan favorite, while Bucky Larson: Born to Be a Star will open to murmurs.

It’s always nice when a smaller, lesser known film that has the same release date as a comedy, horror, and a Live 3D concert ends up pulling in the most money for the weekend. Things like this need to happen more.

That’s exactly what happened this weekend as The Help beat out its competitors 30 Minutes or Less, Final Desintation 5, and Glee The 3D Concert Movie for the prized 2nd place spot in the domestic box office.

Of course, given the stunning word of mouth, Rise of the Planet of the Apes pulled through to be #1 again for the second week with an estimated $27.5 million here in the states. That rounds the film out at about $180 million worldwide since it first hit theaters last week.

Meanwhile, Buena Vista’s The Help ended up sliding in at #2 with $25 million. That beat out the other films opening this weekend, including Final Destination 5 which came in at #3 with $18.5 million, 30 Minutes or Less, which came in at number 5 with $13 million and Glee 3D which completely flopped at #11 with $5.7 million.

Next weekend, another barn burner as Conan the Barbarian and Fright Night open to 3,000 screens, while Robert Ridriguez makes his return to the family action flick with Spy Kids: All the Time in the World. Should be fun!

Things have been to fast with Disney’s non-animated studio, Buena Vista. With films like Tron: Legacy, Pirates of the Carribbean: On Stranger Tides, and a few other gigantic pictures getting released in the past year, why not release a small feel good tale about two parents having a magical kid?

With a story by Ahmet Zappa (yes, THAT Ahmet Zappa), the film is definitely a bit saccharin and sappy for an audience who has been fed Nazis, Apes, and Aliens all summer. Here’s the premise:

An inspiring, magical story about a happily married couple, Cindy and Jim Green (Jennifer Garner and Joel Edgerton), who can’t wait to start a family but can only dream about what their child would be like. When young Timothy (CJ Adams) shows up on their doorstep one stormy night, Cindy and Jim—and their small town of Stanleyville—learn that sometimes the unexpected can bring some of life’s greatest gifts.

The film definitely has the feel of a Phenonenon or Powder from the mid-90s. Let’s just hope this film doesn’t end on the same sad note. Check out the trailer after the jump and catch the film in theaters next Fall.